Tuesday, May 10, 2022

Art.Ology Investigates: Hires Root Beer

Art.Ology Investigates: Hires Root Beer


 

Hire’s Household Extract - The Honest Root Beer
Charles Hires Co., Philadelphia

 

One of the discoveries in the Art-Ology project was a 1930’s Hires Root Beer Syrup bottle. This was among various materials indicating a possible barber shop at this site.

This little bottle sold for .25 cents and made five gallons of delicious root beer. It came in a catchy package, and one could go further by collecting various types of bling associated with the product. Most popular among these were the finely printed lithographic Victorian  Trade  Cards which circulated from 1883-1910.

The company founder Charles Elmer Hires (August 19, 1851 – July 31, 1937) was a brilliant and well organized businessman. He eventually became the first to broadly distribute sodas. This guy understood systems.

In addition to storage and production areas, his factory on Arch Street in Philadelphia included large mail order and printing areas. There is a ton written about the company, its marketing and advertising approach still having a significant impact.

The term “beer” was not popular among the more conservative members of the  Philadelphia Temperance movement. It’s reported that the founder of Temple University, Rev.  Dr.  Russell Conwell, had asked Mr. Hires to “create a beverage that might be sold among hard drinking Pennsylvania miners, in  the interest of the (Temperance) Movement.” 

Perhaps Mr. Hires knew how to appease those who might otherwise come bearing axes. He certainly had something much more grand in mind. His root beer formula was said to have healing qualities. He desired to create “a home-made root beer, such as our forefathers used in “ye olden time.” This mixture of of wild roots, berries, including, pipsissewa, spikenard, juniper, wintergreen, sarsaparilla, and hops was almost certainly a First Nations recipe, passed on through the generations as “root tea”. He managed to adapt this formula into a mass produced GMO free 100% organic syrup.

What stands out was the system of organization that seems to mirror an artistic practice. He had areas in his factory for; Communication, Storage, Production, Distribution, Packaging and Planning.


Hires Root beer evolved into Crush soda and eventually was renamed as Dr Pepper.

The root beer syrup bottles discovered here, in Southern Arizona, were mixed into five gallons of something nutritious and delicious. We can practically hear the ice cubes being added to cups and the drink slowly poured for guests while waiting in the Arizona room for their hair to be cut, listening to the latest news and gossip. These were the days before air conditioning, when electric fans and chunks of ice, delivered by rail a few blocks away, had to do the trick.

Each artifact discovered has a similar story, giving form to history. As we invent pathways out of our carbon past, the systems employed by Mr. Hires can prove a source of inspiration.




Hires Victorian Trading Cards


Sources:

Schmidt, David
Hires and the root of root beer
http://lowermerionhistory.org/?page_id=339

Sourapas, Steve and Fowler, Ron
Hires to You, The Illustrated History of Hires Root Beer
http://hiresbook.com/

Yates, Don
“Charles E Hires company, 1870 - present, Philadelphia Pennsylvania”
Summer 2005, Bottle and Extras Magazine pp. 50-57

Temperance Movement
https://www.britannica.com/topic/temperance-movement

Notes:

 
1. Rev.  Dr.  Russell Conwell,  the  founder  of  the Temple University, asked Charles Hires  to  help  him  develop  a beverage that might be sold among hard   drinking   Pennsylvania miners,  in  the  interest  of  the Temperance Movement.”
https://www.britannica.com/topic/temperance-movement

2. The Prohibition Party, 1888
Prohibition, as the extreme wing of the temperance movement, is one of the hallowed reforms from the 1840s. As the wave of state prohibition laws passed in the 1850s began to be repealed, prohibition agitators began to organize formally; the Prohibition Party founded in 1869 and the Woman's Christian Temperance Union of 1874 represented the two strategic approaches. When a second wave of state prohibition in the 1880s receded, both were superseded by the Anti-Saloon League, founded in 1893. Carry Nation yielding an axe comes to symbolize the smashing of alcohol, emergence of prohibition moment.

 

3. Much  of  Hires  early  advertising  was done  with  Victorian  Trade  Cards. These were artistic masterpieces, created by some of  the  most  talented  lithographers  and artists  of  the  time. The main period for Hires trade cards was from 1883 to 1910.



Friday, February 4, 2022

An introduction the concept of “Artology”

An introduction the concept of “Artology”
Art.Ology Communique 1: 2.4.2022


art (n) : something that is created with imagination and skill and that is beautiful or that expresses important ideas or feelings

ology/ol· o· gy : a branch of knowledge 

art/ol· o· gy:  the study and documentation of something created with imagination and skill and that is beautiful or that expresses important ideas or feelings

Breakfast


An Artologist seek to draw connections and gather data that can be applied across practices. An artist and scientist find great joy in observing the artifact. In this practice data is accessible, participatory and traditionally suggestive.

This emerging field of Art.ology we find people engaged in ecological arts, community cultural development, theory, entertainment and education. Practices born of necessity to confront the impacts of the climate emergency. For decades eco and social practice artists have collaborated with scientists, seeking to establish a common language. This field is one of the many organic roots, branches, natural outgrowths.

For example researchers indicated that there is a measurable connection between the energy of eurythmic dancing and plants.

A New Journey

Art.ology: Story Vessels is an experimental project that illustrates the relationships between specific paintings, artifacts recovered in an archeological pit, and the viewer. The artifacts become batteries, the paintings morph into portals. 

This project began by accident over the pandemic. Blessed with a yard, it was time to build my backyard back better. One day I unearthed a root beer syrup bottle from the 1930’s. As I dug I found more curious objects.

(to be continued)

 

ArtOlogy: Unearthed Bottle

Click Here to Support this project.

Tuesday, November 2, 2021

misTaken Identities: Stories of Jewish Invisibility in the Southwest


misTaken Identities

an online exhibition of paintings and drawings 

inspired by stories of Jewish invisibility in the Southwest


The southwestern United States has a mesmerizing ambiance. A tapestry of cultures that includes a special story, that of the hidden Jewish peoples of the Southwest. Cloaked in mystery and intrigue the stories, songs and legends that permeate dinner tables and camp fires, names of streets and organizations all have clues to this history. As I listened carefully I realized clues were being dropped, bread crumbs for me to quietly follow.

 “My people got lost on their long journey from León” one friend told me with a wink. A student quietly wishes me “Shanoa Tova Mr.” and rushes off with a smile. “The way my grandmother wove dough for bread on Fridays was different, she braided it” a Barrio elder once told me. “You are my people?” I asked. “Yes”, he responded gently.

These fascinating clues, puzzle pieces, were starting to take form. I began visually researching the forced expulsion of Jewish and Muslim peoples from Spain in 1492.  I was blessed to befriend Arizona Daily Star sports writer Abe Chanin (1921-2014) who founded the Southwest Jewish Archives at the University of Arizona.  Abe guided my initial learning on this subject. He operated an anonymous hotline that people could call in and share their stories. The response was mind boggling. His challenge to me was to tell this story through the arts.

The Jewish “Sepharad” came to be known as "Conversos" or "Moranos". The Sephardic diaspora spread people throughout the Ottoman Empire, North Africa, and the Americas. Here in the US Jews wandered north from places such as the recently colonized “New Kingdom of León” (Mexico) to escape deadly inquisitional courts. Today evidence of this Anusim is evidenced throughout the Southwest. In bakeries, gatherings, on signs, landmarks, graveyards and street names.

Prior to the development of the sextant, astrolabes were instruments, produced by craftspeople, used to make astronomical measurements, typically of the altitudes of celestial bodies, and in navigation for calculating latitude. There were Jewish craftspeople who created astrolabes, which were inscribed in Hebrew.

This work in this exhibit revolves around the general theme of the Hidden Jewish Communities, specifically the Sephardic and references to the Mashhadi experiences. Enjoy, and I look forward to your feedback.

 - Michael B Schwartz



4. "Shhhhh"
Ink on Paper
5” x 14”

 

"The Mashhadi Jewish peoples, The Hidden Jewish of Iran, were forced to pretend to convert to Islam from 1839 to 1925. For 200 years they hid their identity."


8. "Torah Hug"
Pastel on paper
18” x 24”
 

10. "journey"
Acrylic on Canvas Board
12” x 16”
 

 

"Do you remember, do you forget, did we remember to close the door? wandering, sailing - through these centuries we are."


12. "relocating"
Mixed Media on Paper
24” x 36”

"Had we been without our stories and navigational equipment all would have been lost, somehow we had to find a ship to stow away on, to reunite with our community, oh if only we could find a way home."

 

17. "Sevilla, Spain 1371"
Acrylic on Wood
24” x 36”


"We should have known, in 1369 physician and astrologer Abraham ibn Zarzal was called into doubt for no reason at all, what was it with these accusations!"

20. "An Astrolabe"
Acrylic on Canvas
30” x 48”

“People frequently associate astrolabes with navigation. Although the instrument used in navigation was a simplified version of the more complex planispheric astrolabe and its use did not start until the 15th century, I would like to keep this image of seas and new lands associated to our research; for the astrolabe is bringing us  a new insight into many aspects of the life and interests of medieval Jews, and some discoveries.”

Dr. Josefina Rodriguez Arribas

23."The Order"
Ink, Acrylic on Paper
24” x 36”

“1492, the order came, banishment, death, conversion or some such combination. we gathered what we could, we knew this day was coming, it was in the air.”


 

24. “Run”
Pastel on Paper
24” x 36”


"We did not want to give up our wonderful lives in Spain, a place for generations we had called home. But it was this, forced conversion or death. How many perished in those days we still do not know. BDE”

Additional Reading:

Society for Crypto-Judaic Studies
Beit Hatfutsot - Museum of the Jewish People
Southwest Jewish Archives

Monday, November 1, 2021

Talk, Talk, Talk: Dialogue: an online exhibition about conversations

 

(Click this image to view exhibit in full screen.)

Talk, Talk, Talk

Artists Statement: “Dialogue”

When selecting works for this exhibit I looked for images of people talking at home. I wanted to capture the feeling of very specific moments. These are every day random group conversations. (I edited out meetings, hearings, inter/intra-species dialogue, or ancestor works - all fascinating subjects for future exhibits).

These works reflect the vulnerable and tender moments of engaging in dialogue. From the humorous and profane conversations shape the human experience. Finding out what recipes, family traditions, places we love to go, sharing cultural artifacts, folklore and hidden expertise is exciting, and vital. Talking with someone who cares and listens well is nutritious. 
Today as we reweave the world in front of us, the conversations resume…

"Just Then"
Acrylic on Cotton
72” x 96”
  


"3am"
Pastel on Paper
36’ x 60”


"The Debate"
12” x 16”
Oil on Canvas
 



 "Friends"
Pastel on Paper
36’ x 72”


"Potluck"
Watercolor on Paper
9” x 12”

"Explaining"
Oil pastel on Paper
10” x 10”


Listening, intently…
Watercolor on Paper
9” x 12”


"Passionate"
Watercolor on Parchment
12” x 18”

"Sword"
Mixed Media on Paper
18” x 24”


"Hammer"
Mixed Media on Paper
18” x 24”



Check out this writing I did a few years ago about coming to consensus on a neighborhood mural project.

Tuesday, July 20, 2021

Hugs For the Houseless Poetry Mural

NEW: Hugs For the Houseless Poetry Mural

A new Jazz inspired Poetry mural collaboration illuminates the Veteran Rescue Mission (serving houseless Vets) tiny house eco-village in southern Arizona.

Artist Michael B. Schwartz collaborated with Austin Davis, a poet and student activist currently studying creative writing at ASU and leading Arizona Jews For Justice’s unsheltered outreach program, AZ Hugs For the Houseless.



The artists talked about the relationship of Jazz to Colors and poetry, and how that could drive the project. They selected one of Austin’s poems, then discussed what music came to mind as we read this poem? Austin suggested:

 

 

Miles Davis Blue in Green 

 


While listening to the works Michael set about mixing a series of harmonious, moody colors. Paints and color in this case were used to emphasize the poem. Each letter became a figure. Each word  and line of the poem carefully placed. Then the layers of color. What a great addition to the murals at VRM!






"Loneliness
Falls Over your head
Like a wool blanket
on a 100 degree day
hold someone close tonight"



 

 

Austin is the author of "The World Isn’t the Size of Our Neighborhood Anymore" (Weasel Press, 2020) and "Celestial Night Light" (Ghost City Press, 2020).

You can read more about Austin and his work here:



Thursday, July 15, 2021

MB Schwartz Studio Updates: Summer 2021

New Works: Summer 2021

These are some preview samples from my current body of works, to be exhibited this fall.

From the artists journal:

“These figurative works are narrative observation/intuition based. They rely on this idea of the artist as a vessel by which intuition is transferred as a mark to a surface, while telling a story. The structure is preexisting. In this sense the archetype becomes a historical bookmark of sorts, the topical space environment surrounding these paintings are as important as the works themselves.”

Furnace Creek, CA
120 °F July 12, 2021
212 °F = boiling point"

 

Existential Questions, perhaps never answered, but remain
Acrylic on Canvas
2021
9” x 12”

(subtitled:  “Mystic Arts map the world in uncommon ways, common dreams.”)


Resilience
Acrylic on Canvas
2021
20” x 25”
(study)

Golda
2021
graphite on arches
9” x 12”
(sketchbook)



 

(* Original work available for advanced purchase. They will be included in the fall exhibit, after which shipping will be expedited. All works ©2021 Michael B Schwartz/ MBSArts LLC)

Tuesday, January 26, 2021

Digital Visual Meditations and Rhythms


 
 
 


I’ve been doing this series of drawings and digital collages for some time. The end product can be a just about anything I can print or project on. I have mixed feelings about this. As a painter I’ve always felt that the direct tactile experience with a work of art is essential. I had to ask myself, can I duplicate this experience digitally? Can this experience of a painting talking to directly to the viewer be translated into digital format?

The answers I suppose are self evident - as we learn to see light through these screens - the experience, while fleeting, can be profound. We can’t touch the textures, or taste the smells but we can imagine - we can be transported for a moment.

In that spirit I have been creating dozens of these digital collages. They go well with the sound of Jazz music. 

Let me know what you think, I hope they lighten up your day!


(Yes, these image are also available in print form, contact me for pricing.)